The story of the brand
We have established the brand back in 2012 with our head designer, Angéla Mészáros, whom with we work together since then. Having the same designer behind the brand assures continuity in the style and identity.
In the first years we operated ony in our own shops in the historical baths of Budapest and in our webshop.
The physical shops assured great visibility during the whole year, which enabled the next step of growth.
We design for women who move through life with purpose. For those who are mindful of themselves and their surroundings. For whom clothes are not only a way of self-expression but a thoughtful, long-term investment. For those who are strong believers of our buy less, buy better philosophy. For those who appreciate the fine things in life and have a meaningful connection with what they wear. Because clothes carry a lot of meaning and are rich in stories. Stories of their materials, their design process and their life after production, marked by all the hands that touched them. With our high-quality clothes, you become part of the story, adding your own experiences and anecdotes, enriching the world of PELSO and creating your own.
You will find an inclusive range of styles, shapes and sizes, that celebrate womanhood and slow living. From classic shapes and colours to bold styles and patterns, PELSO comes to you with an invitation to live life to its fullest.
Our Home - LAKE PELSO
What makes us unique?
Our prints are the most essential part of our collections. They represent the unique PELSO spirit and create a special connection with our customers. During the design process we get in an almost personal connection with creatures, then we multiply them on our models.
All the prints are hand painted by two extraordinary painters: Julianna Szőke and Lili Schuh. They use watercolor and Gouache to create never existed smooth, but vivid colours.
We transform their artwork into digital prints with Balázs Kéri the head graphic designer of the PELSO and create the textiles of which we make our garments.
Even many colours that we use as color blocks come from the paintings and print them digitally to the textiles.
The textile printing is also made in Hungary, which drastically reduces water and toxic waste saving a significant amount of water every year.
THE PELSO COLOURThe lake Balaton is extremly clean: one can even drink its water. It has has therfore a unique colour too: it is a mix of greens and yellows and blues, but especially in spring and early summer it has an unmistakably green hue.
Following our passion for the green water lake we started using it's colour and called it "The PELSO green".
As we continue to grow, we are committed to pursue our search for more ways to reduce our impact.
Our sustainable technofabric, made of a ECONYL® that turns waste problems into fashion.
Both in sourcing the materials and production we focus on keeping the ecological footprint of PELSO as small as possible.
We are working with a great team of professionals in Hungary to produce our clothes, it’s a collaboration as old as the brand itself.
We know by name who sew each piece.
This way we can guarantee the wellbeing, safety and job security of those manufacturing our garments and are we have a day-to-day communication with the team.
Our unique prints are transferred to the substance by transfer process, during this the sample is first placed on a paper substrate, which is a quasi-manufacturing by-product .
We recycle it and use as wrapping paper, hanging label or a thank-you card.